Search Results - Caples, John

John Caples

John Caples (May 11, 1900 – June 18, 1990) was an American advertiser, writer, copy editor, and engineer.

Born in New York City, Caples grew up in an educated household. He attended the Horace Mann School for elementary education and later enrolled at Columbia University. However, he transferred to the United States Naval Academy, earning a degree in engineering, after deciding to avoid a public speaking requirement at Columbia.

In the 1920s, Caples began working at Ruthrauff & Ryan. During 1925-1926, he created the well-known U.S. School of Music advertisement titled "They Laughed When I Sat Down at the Piano But When I Started to Play!" In 1927, he joined the advertising agency BBDO, where he eventually became a vice president.

Caples wrote several books on advertising, including ''Tested Advertising Methods'' (1932), ''Advertising for Immediate Sales'' (1936), and ''Making Ads Pay'' (1957). He was recognized for his work in copywriting and advertising, being inducted into the Copywriters Hall of Fame in 1973 and the American Advertising Federation Hall of Fame in 1978. Provided by Wikipedia