Search Results - Fader, Peter

Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. Provided by Wikipedia
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    Customer Centricity : Focus on the right customers for strategic advantage

    Customer Centricity : Focus on the right customers for strategic advantage by Fader, Peter

    Published 2020
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  2. 2
    Customer Centricity

    Customer Centricity by Fader Peter

    Published 2012
    Book
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