检索结果 - KAPFERER JEAN-NOEL
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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED. 由 KAPFERER JEAN-NOEL
出版 2008索引号: 载入...
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Luxury strategy : break the rules of marketing to build luxury brands 由 Kapferer Jean-Noel
出版 2012索引号: 载入...
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Luxury strategy : break the rules of marketing to build luxury brands 由 Kapferer, Jean-Noël
出版 2012索引号: 载入...
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STRATEGIC BRAND MANAGEMENT:NEW APPROACHES TO CRE.& EVA BRAND EQUITY 由 KAPFERER JEAN-NOEL
出版 1992索引号: 载入...
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STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM 由 KAPFERER JEAN NOEL
出版 2010索引号: 载入...
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相关主题
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Brand management,
Brand name products--Management,
BANKING
BRAND MANAGEMENT,MANAGEMENT,STRATEGIC BRAND MANAGEMENT,BRAND EQUITY
Brand management
Brand name products--Management; Product management; Strategic planning; Brand name products
Commerce
Luxuries Marketing
Luxuries--Marketing
Luxury goods industry
Marketing
Product management