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    Strategic brand management :building, measuring,and managing brand equity

    Strategic brand management :building, measuring,and managing brand equity 由 Keller, kavin lane

    出版 2020
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    STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

    STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity 由 KELLER KAVIN LANE

    出版 2020
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