Search Results - Kapferer, J

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  1. 1
    New Strategic Brand Management : Advanced insights & strategic thinking

    New Strategic Brand Management : Advanced insights & strategic thinking by Kapferer J N

    Published 2015
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  2. 2
    Luxury strategy : break the rules of marketing to build luxury brands

    Luxury strategy : break the rules of marketing to build luxury brands by Kapferer J N

    Published 2015
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  3. 3
    The luxury strategy

    The luxury strategy by Kapferer, J. N.

    Published 2015
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  4. 4
    New Strategic Brand Management

    New Strategic Brand Management by Kapferer, J.N

    Published 2015
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  5. 5
    New strategic brand management

    New strategic brand management by Kapferer, J

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  6. 6
    New strategic brand management creating and sustaining brand equity long term

    New strategic brand management creating and sustaining brand equity long term by Kapferer, J

    Published 2009
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  7. 7
    Strategic brand management

    Strategic brand management by Kapferer, J

    Published 2000
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  8. 8
    New strategic brand management

    New strategic brand management by Kapferer, J

    Published 2012
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  9. 9
    Luxury Strategy

    Luxury Strategy by Kapferer, J. N

    Published 2009
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