Search Results - Levitt, Ted

Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the ''Harvard Business Review'', noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose'': "Rather than merely making money, it is to create and keep a customer". Provided by Wikipedia
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    On Markeitng

    On Markeitng by Levitt Ted

    Published 2006
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    Ted Levitt on Marketing

    Ted Levitt on Marketing by Levitt, Ted

    Published 2006
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