Search Results - McGrath, Rita Gunther

Rita Gunther McGrath

McGrath in 2013 Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.

McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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  1. 1
    Market Busters

    Market Busters by McGrath, Rita Gunther

    Published 2005
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  2. 2
    Market Busters

    Market Busters by McGrath, Rita Gunther

    Published 2005
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  3. 3
    The End of Competitive Advantage

    The End of Competitive Advantage by McGrath Rita Gunther

    Published 2013
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  4. 4
    Discovery Driven Growth

    Discovery Driven Growth by McGrath Rita Gunther

    Published 2009
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  5. 5
    Discovery-Driven growth

    Discovery-Driven growth by McGrath, Rita Gunther

    Published 2009
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