Jacquelyn A. Ottman (born 1955) is a New York City-based consultant specializing in sustainability strategy, green marketing, and eco-innovation. She is the author or co-author of four books on green marketing, including ''The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding''. She has advised Fortune 500 companies, including GE, Johnson & Johnson, and Procter & Gamble, along with the United States Environmental Protection AgencyEnergy Star Label She blogs at [http://www.greenmarketing.com/ GreenMarketing.com] and at [http://www.wehatetowaste.com/ WeHateToWaste.com].
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