Search Results - Palmatier, Robert

Robert W. Palmatier

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He is founder and research director of the Sales and Marketing Strategy Institute (SAMSI).

In a 2018 AMA study, he was shown to be the 10th most productive scholar in marketing (across top 4 marketing journals) over the past 10 years.

He has served as Editor-in-Chief of the ''Journal of the Academy of Marketing Science'' and presently is the Co-editor for ''Journal of Marketing''; and also sits on numerous editorial review boards. Provided by Wikipedia
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    Marketing analytics

    Marketing analytics by Palmatier, Robert W.

    Published 2022
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    Marketing channel strategy

    Marketing channel strategy by Palmatier, Robert W

    Published 2020
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    Marketing Channel Strategy

    Marketing Channel Strategy by Palmatier, Robert

    Published 2020
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  4. 4
    Marketing channel strategy: An omni-channel approach

    Marketing channel strategy: An omni-channel approach by Palmatier, Robert W.

    Published 2020
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