Search Results - RUST ROLAND T

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  1. 1
    DRIVING CUSTOMER EQUITY : HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY

    DRIVING CUSTOMER EQUITY : HOW CUSTOMER LIFETIME VALUE IS RESHAPING CORPORATE STRATEGY by RUST ROLAND T

    Published 2000
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  2. 2
    RETURN ON QUALITY:MEASURING THE FINANCIAL IMPACT OF YOUR COS QUEST FOR QUALITY

    RETURN ON QUALITY:MEASURING THE FINANCIAL IMPACT OF YOUR COS QUEST FOR QUALITY by RUST ROLAND T

    Published 1994
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  3. 3
    Handbook of Service Marketing Research

    Handbook of Service Marketing Research by Rust Roland T

    Published 2014
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  4. 4
    SERVICE MARKETING

    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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  5. 5
    SERVICE MARKETING

    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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  6. 6
    SERVICE MARKETING

    SERVICE MARKETING by RUST ROLAND T

    Published 1999
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  7. 7
    DRIVING CUSTOMER EQUITY : LINKING CUSTOMER LIFETIME VALUE...DECISIONS

    DRIVING CUSTOMER EQUITY : LINKING CUSTOMER LIFETIME VALUE...DECISIONS by RUST ROLAND T

    Published 2001
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