Search Results - Rangan, V. Kasturi

V. Kasturi Rangan

V. Kasturi Rangan is an American economist currently the Malcolm P. McNair Professor of Marketing at Harvard Business School. Provided by Wikipedia
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    Going to Market : Distribution Systems for Industrial Products

    Going to Market : Distribution Systems for Industrial Products by Corey, E. Raymond

    Published 1989
    Other Authors: “…Cespedes, Frank V; Rangan, V. Kasturi…”
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  2. 2
    Transforming Your Go-to-Market Strategy

    Transforming Your Go-to-Market Strategy by Rangan, V. Kasturi

    Published 2006
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