Search Results - Swaminathan,Vanita Parameswaran,Ambi MG Jacob, Isaac C

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    Strategic brand management : building, measuring, and managing brand equity

    Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane

    Published 2022
    Other Authors: “…Swaminathan,Vanita Parameswaran,Ambi MG Jacob, Isaac C…”
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