Search Results - TELLIS GERARD J

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  1. 1
    The Sage Handbook of Advertising

    The Sage Handbook of Advertising by Tellis, Gerard J. & others

    Published 2007
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  2. 2
    The Sage Handbook of Advertising

    The Sage Handbook of Advertising by Tellis, Gerard J. & others

    Published 2007
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  3. 3
    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN?

    DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN? by TELLIS GERARD J

    Published 1999
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  4. 4
    WILL & VISION: HOW LATECOMERS GROW TO DOMINATE MARKETS

    WILL & VISION: HOW LATECOMERS GROW TO DOMINATE MARKETS by TELLIS GERARD J

    Published 2002
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