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Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    The 22 Immutable Laws of Marketing

    The 22 Immutable Laws of Marketing by Ries, Al

    Published 2007
    Other Authors: “…Trout, Jack…”
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  2. 2
    Differentiate or Die

    Differentiate or Die by Trout, Jack

    Published 2000
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  3. 3
    The New Positioning

    The New Positioning by Trout, Jack; Rivkin, Steve

    Published 1996
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  4. 4
    Trout on Strategy

    Trout on Strategy by Trout, Jack

    Published 2004
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  5. 5
    POSITIONING : THE BATTLE FOR YOUR MIND

    POSITIONING : THE BATTLE FOR YOUR MIND by TROUT JACK [A]

    Published 2008
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  6. 6
    The Power Of Simplicity

    The Power Of Simplicity by Trout Jack

    Published 1999
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  7. 7
    In Search Of The Obvious, The Antidote For Today's Marketing Mess

    In Search Of The Obvious, The Antidote For Today's Marketing Mess by Trout Jack

    Published 2009
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  8. 8
    Big Brands Big Troubles

    Big Brands Big Troubles by Trout Jack

    Published 2001
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  9. 9
    Differentiate or Die : survival in our era of killer competition

    Differentiate or Die : survival in our era of killer competition by Trout Jack

    Published 2000
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  10. 10
    Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius

    Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius by Trout, Jack

    Published 2003
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  11. 11
    Differentiate Or Die

    Differentiate Or Die by Trout Jack

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  12. 12
    Trout on strategy : capturing,mindshare,Conquering markets

    Trout on strategy : capturing,mindshare,Conquering markets by Trout, Jack

    Published 2004
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  13. 13
    A Genie`s wisdom: a fable of how a CEO....genius

    A Genie`s wisdom: a fable of how a CEO....genius by Trout, Jack

    Published 2003
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  14. 14
    Repositioning : Marketing in an era of cimpetition, change and crisis

    Repositioning : Marketing in an era of cimpetition, change and crisis by Trout, Jack

    Published 2010
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  15. 15
    The new positioning : --- world`s ..... business strategy

    The new positioning : --- world`s ..... business strategy by Trout, Jack

    Published 1996
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  16. 16
    Trout on strategy : capturing,mindshare,Conquering markets

    Trout on strategy : capturing,mindshare,Conquering markets by Trout, Jack

    Published 2004
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  17. 17
    A Genie`s wisdom: a fable of how a CEO....genius

    A Genie`s wisdom: a fable of how a CEO....genius by Trout, Jack

    Published 2003
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  18. 18
    Repositioning : Marketing in an era of cimpetition, change and crisis

    Repositioning : Marketing in an era of cimpetition, change and crisis by Trout, Jack

    Published 2010
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  19. 19
    The new positioning : --- world`s ..... business strategy

    The new positioning : --- world`s ..... business strategy by Trout, Jack

    Published 1996
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  20. 20
    Big brands big trouble ; lessons learned the hard way

    Big brands big trouble ; lessons learned the hard way by Trout, Jack

    Published 1999
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