Search Results - Wirtz, J

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  1. 1
    SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY

    SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY by LOVELOCK C WIRTZ J

    Published 2010
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  2. 2
    Essentials of Services marketing

    Essentials of Services marketing by Wirtz, J

    Published 2023
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  3. 3
    Services marketing people technology strategy

    Services marketing people technology strategy by Lovelock, C

    Published 2004
    Other Authors: “…Wirtz, J…”
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