PHILIP KOTLER. (1977). MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. PHI.
Cita Chicago (17th ed.)PHILIP KOTLER. MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. NEW JERSEY: PHI, 1977.
Cita MLA (9th ed.)PHILIP KOTLER. MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. PHI, 1977.
Atenció: Aquestes cites poden no estar 100% correctes.