PHILIP KOTLER. (1977). MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. PHI.
Cita Chicago Style (17a ed.)PHILIP KOTLER. MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. NEW JERSEY: PHI, 1977.
Cita MLA (9a ed.)PHILIP KOTLER. MARKETING MANAGEMENT ANALYSIS PLANNING AND CONTROL. PHI, 1977.
Precaución: Estas citas no son 100% exactas.