Cita APA (7th ed.)

KELLER, K. L. (2011). STRATEGIC BRAND MANAGEMENT (3RD.). PEARSON.

Cita Chicago (17th ed.)

KELLER, KEVIN LA. STRATEGIC BRAND MANAGEMENT. 3RD. DELHI: PEARSON, 2011.

Cita MLA (9th ed.)

KELLER, KEVIN LA. STRATEGIC BRAND MANAGEMENT. 3RD. PEARSON, 2011.