ALEXANDER, H. (1992). THE PORTABLE MBA IN MARKETING. JOHN WILEY AND SONS.
Cita Chicago (17th ed.)ALEXANDER, H. THE PORTABLE MBA IN MARKETING. NEW-YORK: JOHN WILEY AND SONS, 1992.
Cita MLA (9th ed.)ALEXANDER, H. THE PORTABLE MBA IN MARKETING. JOHN WILEY AND SONS, 1992.
Atenció: Aquestes cites poden no estar 100% correctes.