Service marketing: integrating customer focus across the firm
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Service marketing: integrating customer focus across the firm

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Bibliographic Details
Main Author: Zeithaml, V
Other Authors: Bitner, M, Gremler, D, Pandit, A
Format: Unknown
Language:English
Published: New Delhi McGraw Hill Education 2013
Edition:6th ed.
Subjects:
Degree Commerce & Marketing
Service Marketing
2017 - 2018 / Degree College
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Description
Physical Description:xxxii, 711p
ISBN:9781259026812

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