Service marketing: integrating customer focus across the firm
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Unknown |
| Language: | English |
| Published: |
New Delhi
McGraw Hill Education
2013
|
| Edition: | 6th ed. |
| Subjects: | |
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MARC
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| 100 | |a Zeithaml, V |9 28331 | ||
| 245 | |a Service marketing: integrating customer focus across the firm | ||
| 250 | |a 6th ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education |c 2013 | ||
| 300 | |a xxxii, 711p | ||
| 650 | |a Degree Commerce & Marketing | ||
| 650 | |a Service Marketing |9 443 | ||
| 650 | |a 2017 - 2018 / Degree College | ||
| 700 | |a Bitner, M |9 28333 | ||
| 700 | |a Gremler, D |9 82922 | ||
| 700 | |a Pandit, A | ||
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