"Marketing management: concepts, cases, challenges and trends"
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New Delhi
PHI Learing
2009
|
| Edition: | 2nd ed. |
| Tags: |
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MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 008 | 171016s9999 xx 000 0 und d | ||
| 020 | |a 9788120332591 | ||
| 082 | |a 658.88 GOV | ||
| 100 | |a "Govindarajan, M." | ||
| 245 | 0 | |a "Marketing management: concepts, cases, challenges and trends" | |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi | ||
| 260 | |b PHI Learing | ||
| 260 | |c 2009 | ||
| 300 | |a "xx, 312p" | ||
| 654 | |a "Marketing management: concepts, cases, challenges and trends" | ||
| 654 | |a Commerce | ||
| 942 | |c BK | ||
| 999 | |c 466753 |d 466753 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_GOV |7 0 |9 280138 |a 00008056 |b 00008056 |d 2012-04-21 |g 250.00 |l 4 |o 658.8 GOV |p D046959 |r 2023-08-14 |s 2023-07-24 |v 250.00 |w 2017-10-31 |y BK | ||