Branded entertainment product placement and brand strategy in the entertainment business
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New Delhi
Kogan Page
2007
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 008 | 171016s9999 xx 000 0 und d | ||
| 999 | |c 470210 |d 470210 | ||
| 020 | |a 9780749451516390 | ||
| 082 | |a 658.827 LEH | ||
| 100 | |a Lehu, J |9 31120 | ||
| 245 | 0 | |a Branded entertainment product placement and brand strategy in the entertainment business | |
| 260 | |a New Delhi | ||
| 260 | |b Kogan Page | ||
| 260 | |c 2007 | ||
| 300 | |a viii, 266p | ||
| 650 | |a 2012-2013 / BMM |9 32951 | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000_LEH |7 0 |9 284160 |a 00008056 |b 00008056 |d 2013-06-01 |g 395.00 |l 0 |o 658.827 LEH |p MM000059 |r 2017-10-31 |v 395.00 |w 2017-10-31 |y BK | ||