Service dominant logic of marketing dialog debate and directions

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Lusch, R
Beste egile batzuk:	Vargo, S
Formatua:	Liburua
Hizkuntza:	hizkuntza ezezaguna
Argitaratua:	New Delhi Prentice Hall 2006
Gaiak:	2006-2007 / BMS
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Services marketing text and cases
nork: Nargundkar, R
Argitaratua: (2006)

Services marketing concepts planning and implementation
nork: Bhattacharjee, C
Argitaratua: (2006)

Service marketing operation management and strategy
nork: Clow, K
Argitaratua: (2004)

TQM in the service sector
nork: Lakhe, R
Argitaratua: (2006)

Financial services
nork: Khan, M
Argitaratua: (2005)

Service management operations strategy and information technology
nork: Fitzsimmons, J
Argitaratua: (2006)

Simple ways to manage your service customers
nork: Batra, P
Argitaratua: (2004)

Marketing
nork: Etzel, M
Argitaratua: (2006)

Marketing research text and cases
nork: Nargundkar, R
Argitaratua: (2006)

Transforming microfinance institutions providing full financial services to the poor
nork: Ledgerwood, J
Argitaratua: (2006)

Kellogg on marketing
nork: Iacobucci, D
Argitaratua: (2006)

Marketing metrics
nork: Farris, P
Argitaratua: (2006)

Marketing research
nork: Aaker, D
Argitaratua: (2005)

Tourism marketing
nork: Kulkarni, M
Argitaratua: (2005)

Export marketing
nork: Balagopal, T
Argitaratua: (2003)

Taxmann direct and indirect taxes question papers and answers 1996 97 onward March 2006 07 TYBCom
nork: Singhania, M
Argitaratua: (2006)

Money and capital markets
nork: Rose , P
Argitaratua: (2006)

International marketing analysis and strategy
nork: Onkvisit, S
Argitaratua: (2006)

International marketing and export management
nork: Albaum, G
Argitaratua: (2006)

Regulation of financial intermediaries in emerging markets
nork: Ram, M
Argitaratua: (2005)

Global marketing strategies Indian adaptation
nork: Jeannet, J
Argitaratua: (2005)

Financial institutions and marketed structure growth and innovations
nork: Bhole, L
Argitaratua: (2006)

Lateral marketing new techniques for finding breakthrough
nork: Kotler, P
Argitaratua: (2006)

Marketing management a south Asian perspective
nork: Kotler, P
Argitaratua: (2007)

Global marketing management change challenges and new strategies
nork: Lee, K
Argitaratua: (2006)

International marketing managing worldwide operations in a changing international environment
nork: Lascu, D
Argitaratua: (2006)

Travels of a Tshirt in the global economy an economist examiners the markets power and politics of world trade
nork: Rivoli, P
Argitaratua: (2006)

Applied benchmarking for competitiveness a guide for owners and managers
nork: Keegan, R
Argitaratua: (2006)

Handbook of environment laws acts guidelines compliances standard volume 1
nork: Trivedy, R
Argitaratua: (2006)

Handbook of total quality management
nork: Mohanty, R
Argitaratua: (2006)

Handbook of total quality management
nork: Mohanty, R
Argitaratua: (2006)

Handbook of total quality management
nork: Lakhe, R
Argitaratua: (2006)

Management control systems
nork: Aurora, R
Argitaratua: (2006)

Environmental studies from crisis to cure
nork: Rajagopalan, R
Argitaratua: (2006)

Handbook of environmental laws acts guidelines compliance and standards volume 2
nork: Trivedy, R
Argitaratua: (2006)

Microeconomics and behavior
nork: Frank, R
Argitaratua: (2006)

Greatness guide
nork: Sharma, R
Argitaratua: (2006)

Entrepreneurship
nork: Hisrich, R
Argitaratua: (2007)

Business environment
nork: Agrawal, R
Argitaratua: (2002)

Managing productivity
nork: Schatter, R
Argitaratua: (2003)