Brand positioning strategies for competitive advantage
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New Delhi
Tata McGraw Hill
2008
|
| Edition: | 2nd |
| Subjects: | |
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MARC
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| 999 | |c 476974 |d 476974 | ||
| 020 | |a 9780070581593 | ||
| 082 | |a 658.827 SEN | ||
| 100 | |a Sengupta, S |9 24560 | ||
| 245 | 0 | |a Brand positioning strategies for competitive advantage | |
| 250 | |a 2nd | ||
| 260 | |a New Delhi | ||
| 260 | |b Tata McGraw Hill | ||
| 260 | |c 2008 | ||
| 300 | |a xiv, 297p | ||
| 650 | |a 2008-2009 / BMS |9 31102 | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_000000000000000_827SEN |7 0 |9 291873 |a 00008056 |b 00008056 |d 2011-06-10 |l 0 |o 658.827SEN |p M003072 |r 2017-10-31 |w 2017-10-31 |y BK | ||