What's in a Name?: advertising and the concept of brands
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
New Delhi
Prentice Hall of India Pvt Ltd
2003
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| Edition: | 2nd |
| Subjects: | |
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| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 008 | 171016s9999 xx 000 0 und d | ||
| 082 | |a 659.1 JON/SLA | ||
| 100 | |a Jones, J |9 11780 | ||
| 245 | 0 | |a What's in a Name?: advertising and the concept of brands | |
| 250 | |a 2nd | ||
| 260 | |a New Delhi | ||
| 260 | |b Prentice Hall of India Pvt Ltd | ||
| 260 | |c 2003 | ||
| 300 | |a "xxiii, 308" | ||
| 650 | |a 2005 - 2006 / Degree College | ||
| 942 | |c BK | ||
| 999 | |c 485786 |d 485786 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_JON_SLA |7 0 |9 301749 |a 00008056 |b 00008056 |d 2012-04-23 |g 195.00 |l 0 |o 659.1 JON/SLA |p D041314 |r 2017-10-31 |v 195.00 |w 2017-10-31 |y BK | ||