What's in a Name?: advertising and the concept of brands
Saved in:
Main Author: | Jones, J |
---|---|
Format: | Book |
Language: | Undetermined |
Published: |
New Delhi
Prentice Hall of India Pvt Ltd
2003
|
Edition: | 2nd |
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
by: JONES JOHN PHILIP
Published: (1986) -
What's in a name?: Advertising and the Concept of Brands
by: Jones, John Philip
Published: (2007) -
What's in a name?
by: Jones, P -
Brand valuation: concepts and applications
by: Kambhammetta, S
Published: (2005) -
Organic reagents and name reactions
by: Delvin, S
Published: (2005)