Cita APA (7th ed.)

Herbig, P. (1999). Handbook of cross cultural marketing. Jaico Pub House.

Cita Chicago (17th ed.)

Herbig, P. Handbook of Cross Cultural Marketing. Mumbai: Jaico Pub House, 1999.

Cita MLA (9th ed.)

Herbig, P. Handbook of Cross Cultural Marketing. Jaico Pub House, 1999.