APA (7th ed.) Citation

Bennett, P., & Kassarjian, H. (1993). Consumer behavior. Prentice Hall of India.

Chicago Style (17th ed.) Citation

Bennett, P., and H. Kassarjian. Consumer Behavior. New Delhi: Prentice Hall of India, 1993.

MLA (9th ed.) Citation

Bennett, P., and H. Kassarjian. Consumer Behavior. Prentice Hall of India, 1993.