MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
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| 008 | 171016s9999 xx 000 0 und d | ||
| 999 | |c 502421 |d 502421 | ||
| 082 | |a 658.827 FIS/VAL | ||
| 100 | |a Fisher - Buttinger, C |9 40997 | ||
| 245 | 0 | |a Connective branding building brand equity in a demanding world | |
| 260 | |a England |b Wiley |c 2008 | ||
| 300 | |a xxi, 358p | ||
| 650 | |a 2008-2009 / UGC - Commerce |9 40998 | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_FIS_VAL |7 0 |9 320759 |a 00008056 |b 00008056 |d 2017-10-31 |l 0 |o 658.827 FIS/VAL |p U013168 |r 2017-10-31 |w 2017-10-31 |y BK | ||