Connective branding building brand equity in a demanding world

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Bibliographic Details
Main Author:	Fisher - Buttinger, C
Format:	Book
Language:	Undetermined
Published:	England Wiley 2008
Subjects:	2008-2009 / UGC - Commerce
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Mithibai College Mumbai -

Holdings details from Mithibai College Mumbai -
Call Number:	658.827 FIS/VAL
Copy	Available Place a Hold