APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1995). Principle of marketing (6th.). Prentice Hall Of India Pvt Ltd.

Chicago Style (17th ed.) Citation

Kotler, P., and G. Armstrong. Principle of Marketing. 6th. New Delhi: Prentice Hall Of India Pvt Ltd, 1995.

MLA (9th ed.) Citation

Kotler, P., and G. Armstrong. Principle of Marketing. 6th. Prentice Hall Of India Pvt Ltd, 1995.