Brand failure the truth about the 100 biggest branding mistakes of all time
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
London
Kogan Page
2011
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| Edition: | 2nd |
| Subjects: | |
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| Physical Description: | xiv, 242p |
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| ISBN: | 9780749462994 |