Advertising and promotion an integrated marketing communications perspective
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Chennai
McGraw Hill Education Pvt Ltd.
2023
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| Edition: | 12th |
| Subjects: | |
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| 245 | |a Advertising and promotion an integrated marketing communications perspective | ||
| 250 | |a 12th | ||
| 260 | |a Chennai |b McGraw Hill Education Pvt Ltd. |c 2023 | ||
| 300 | |a xxxi, 712+29p | ||
| 650 | |a 2023-2024 / BMS | ||
| 700 | |a Belch, M. |a Purani, K. |9 85190 | ||
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