Cita APA (7th ed.)

JAIN SUBHASH C. (2004). MARKETING PLANNING AND STRATEGY (7TH ED.). THOMSON.

Cita Chicago (17th ed.)

JAIN SUBHASH C. MARKETING PLANNING AND STRATEGY. 7TH ED. HARYANA: THOMSON, 2004.

Cita MLA (9th ed.)

JAIN SUBHASH C. MARKETING PLANNING AND STRATEGY. 7TH ED. THOMSON, 2004.