KOTLER, P. (2013). MARKETING MANAGEMENT (14TH ED.). PEARSON EDUCATION.
Cita Chicago Style (17a ed.)KOTLER, PHILIP. MARKETING MANAGEMENT. 14TH ED. DELHI: PEARSON EDUCATION, 2013.
Cita MLA (9a ed.)KOTLER, PHILIP. MARKETING MANAGEMENT. 14TH ED. PEARSON EDUCATION, 2013.
Precaución: Estas citas no son 100% exactas.