Cita APA (7th ed.)

KOTLER, P. (2009). MARKETING MANAGEMENT (13TH.). PEARSON.

Cita Chicago (17th ed.)

KOTLER, PHILIP. MARKETING MANAGEMENT. 13TH. DELHI: PEARSON, 2009.

Cita MLA (9th ed.)

KOTLER, PHILIP. MARKETING MANAGEMENT. 13TH. PEARSON, 2009.