KOTLER, P. (2009). MARKETING MANAGEMENT (13TH.). PEARSON.
Cita Chicago Style (17a ed.)KOTLER, PHILIP. MARKETING MANAGEMENT. 13TH. DELHI: PEARSON, 2009.
Cita MLA (9a ed.)KOTLER, PHILIP. MARKETING MANAGEMENT. 13TH. PEARSON, 2009.
Precaución: Estas citas no son 100% exactas.