MULLINS JOHN W. (2013). MARKETING MANAGEMENT (7TH ED.). MCGRAW HILL EDUCATION PVT LTD.
Cita Chicago (17th ed.)MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. NEW DELHI: MCGRAW HILL EDUCATION PVT LTD, 2013.
Cita MLA (9th ed.)MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. MCGRAW HILL EDUCATION PVT LTD, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.