APA-Zitierstil (7. Ausg.)

MULLINS JOHN W. (2013). MARKETING MANAGEMENT (7TH ED.). MCGRAW HILL EDUCATION PVT LTD.

Chicago-Zitierstil (17. Ausg.)

MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. NEW DELHI: MCGRAW HILL EDUCATION PVT LTD, 2013.

MLA-Zitierstil (9. Ausg.)

MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. MCGRAW HILL EDUCATION PVT LTD, 2013.