MULLINS JOHN W. (2013). MARKETING MANAGEMENT (7TH ED.). MCGRAW HILL EDUCATION PVT LTD.
Cita Chicago Style (17a ed.)MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. NEW DELHI: MCGRAW HILL EDUCATION PVT LTD, 2013.
Cita MLA (9a ed.)MULLINS JOHN W. MARKETING MANAGEMENT. 7TH ED. MCGRAW HILL EDUCATION PVT LTD, 2013.
Precaución: Estas citas no son 100% exactas.