ZIKMUND WILLIAM G. (2008). BUSINESS RESEARCH METHODS 7TH ED (7TH ED.). SOUTH-WESTERN COLLEGE PUBLISHING CO.
Cita Chicago (17th ed.)ZIKMUND WILLIAM G. BUSINESS RESEARCH METHODS 7TH ED. 7TH ED. AUSTRALIA: SOUTH-WESTERN COLLEGE PUBLISHING CO, 2008.
Cita MLA (9th ed.)ZIKMUND WILLIAM G. BUSINESS RESEARCH METHODS 7TH ED. 7TH ED. SOUTH-WESTERN COLLEGE PUBLISHING CO, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.