Cita APA (7th ed.)

KUMAR NIRMALYA. (2004). MARKETING AS STRATEGY. HARVARD BUSINESS SCHOOL PRESS.

Cita Chicago (17th ed.)

KUMAR NIRMALYA. MARKETING AS STRATEGY. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.

Cita MLA (9th ed.)

KUMAR NIRMALYA. MARKETING AS STRATEGY. HARVARD BUSINESS SCHOOL PRESS, 2004.