KUMAR NIRMALYA. (2004). MARKETING AS STRATEGY. HARVARD BUSINESS SCHOOL PRESS.
Čikaški stil citiranja (17. izdanje)KUMAR NIRMALYA. MARKETING AS STRATEGY. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2004.
MLA način citiranja (9. izdanje)KUMAR NIRMALYA. MARKETING AS STRATEGY. HARVARD BUSINESS SCHOOL PRESS, 2004.
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