APA (7th ed.) Citation

KOTLER PHILIP. (2008). PRINCIPLES OF MARKETING 12TH ED (12TH ED.). PEARSON PRENTICE HALL.

Chicago Style (17th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. INDIA: PEARSON PRENTICE HALL, 2008.

MLA (9th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. PEARSON PRENTICE HALL, 2008.

Warning: These citations may not always be 100% accurate.