APA (7th ed.) Citation

KOTLER PHILIP. (2008). PRINCIPLES OF MARKETING (12TH ED.). PEARSON PRENTICE HALL.

Chicago Style (17th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING. 12TH ED. INDIA: PEARSON PRENTICE HALL, 2008.

MLA (9th ed.) Citation

KOTLER PHILIP. PRINCIPLES OF MARKETING. 12TH ED. PEARSON PRENTICE HALL, 2008.