KOTLER PHILIP. (2008). PRINCIPLES OF MARKETING 12TH ED (12TH ED.). PEARSON PRENTICE HALL.
Style de citation Chicago (17e éd.)KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. INDIA: PEARSON PRENTICE HALL, 2008.
Style de citation MLA (9e éd.)KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. PEARSON PRENTICE HALL, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.