APA način citiranja (7. izdanje)

KOTLER PHILIP. (2008). PRINCIPLES OF MARKETING 12TH ED (12TH ED.). PEARSON PRENTICE HALL.

Čikaški stil citiranja (17. izdanje)

KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. INDIA: PEARSON PRENTICE HALL, 2008.

MLA način citiranja (9. izdanje)

KOTLER PHILIP. PRINCIPLES OF MARKETING 12TH ED. 12TH ED. PEARSON PRENTICE HALL, 2008.