Citace podle APA (7th ed.)

KELLER KEVIN LANE. (2008). STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED (3RD ED.). PEARSON PRENTICE HALL.

Citace podle Chicago (17th ed.)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. INDIA: PEARSON PRENTICE HALL, 2008.

Citace podle MLA (9th ed.)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. PEARSON PRENTICE HALL, 2008.

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