APA-Zitierstil (7. Ausg.)

KELLER KEVIN LANE. (2008). STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED (3RD ED.). PEARSON PRENTICE HALL.

Chicago-Zitierstil (17. Ausg.)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. INDIA: PEARSON PRENTICE HALL, 2008.

MLA-Zitierstil (9. Ausg.)

KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED. 3RD ED. PEARSON PRENTICE HALL, 2008.